WHAT WE DO
HeadsUP develops innovative, theory-driven, cutting edge solutions to better understand normative antecedents of alcohol and other drug use in high-risk populations & digitally intervene to reduce risks among young adults, college students, and sexual minorities.
HOW WE DO IT
We're passionate about leveraging popular social media features and game mechanics in culturally tailored mHealth interventions in order to increase appeal and efficacy.
We're also applying machine learning to better understand how alcohol use is portrayed and potentially influences college students alcohol-related cognitions (norms, expectancies) on popular social media sites.
Formative research and intervention development in our lab commonly draw upon social norms, self-determination, and self-categorization theories
Department of Psychology
University Hall, Suite 4711
1 LMU Drive
Los Angeles, CA 90045