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    WHAT WE DO

    HeadsUP develops innovative, theory-driven, cutting edge solutions to better understand normative antecedents of alcohol and other drug use in high-risk populations & digitally intervene to reduce risks among young adults, college students, and sexual minorities.

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    HOW WE DO IT

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    We're passionate about leveraging popular social media features and game mechanics in culturally tailored mHealth interventions in order to increase appeal and efficacy.

    #socialmedia #gamification

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    We're also applying machine learning to better understand how alcohol use is portrayed and potentially influences college students alcohol-related cognitions (norms, expectancies) on popular social media sites.

    #machinelearning

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    Formative research and intervention development in our lab commonly draw upon social norms, self-determination, and self-categorization theories

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    MEET THE TEAM

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    Joseph W. LaBrie, PhD

    Founder & Co-Director

    Joe (he/him) is a professor of psychology and a nationally recognized scholar in the domains of college student development and social norms based-health promotion. Much of his research has focused on increasing the efficacy and scalability of normative feedback student and parent-based alcohol interventions through the development of technologically advanced, interactive intervention formats for individuals and groups. In addition to this work, Dr. LaBrie has published a number of oft-cited papers investigating hot button issues on college campuses including pre-partying/pre-gaming, cannabis use, hook-up culture, social media-related influences on substance use, intervention gamification, and helicopter parenting. A community leader and former Jesuit priest, Joe holds a doctorate in clinical psychology as well as masters degrees in mathematics and theology. He is also the recipient of multiple federal research grants and numerous awards, including the American Psychological Associations Early Career Research Award and two LMU faculty awards, the Rains Award for Research Excellence and the Extramural Funding Award. In his spare time Joe enjoys international travel, entertaining, and walking around his favorite Los Angeles neighborhoods.

    Google Scholar Profile

    Researchgate Profile

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    Sarah C. Boyle, PhD

    Senior Research Scientist & Co-Director

    Sarah (she/her) is an Applied Social Psychologist who studies relationships between social media use, perceptions of peer norms, and health-risk behaviors including alcohol and other drug use among college students and sexual minority adults. With the goal of designing far-reaching and scalable substance use interventions that have real appeal to members of target communities, her work aims to integrate popular social media features and digital game mechanics into culturally tailored, web- and smartphone-based interventions. Currently, Sarah is examining the efficacy of a novel, gamified, social media inspired personalized normative feedback wellness and health behavior intervention for lesbian, bisexual, and queer women and digging into nuanced relationships between stigma-related stress, perceptions of peer health behaviors norms, and substance use norms in this population. A native of Cleveland, OH, and former basketball player, Sarah is a huge fan of grant-writing, small dogs, statistical tattoos, swing trading equity derivatives, elegant hybrid trial designs, and the Cleveland Cavaliers.

    Google Scholar Profile

    Researchgate Profile

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    Brad Trager, PhD

    Research Scientist

    Brad (he/him) received his Ph.D. in Biobehavioral Health from Penn State. His research interests include the study of alcohol use and related consequences, socio-cognitive influences on health, and risky decision making. An overarching goal of his research is to inform the development of cost-effective, mobile intervention programs aimed at reducing risky alcohol use in adolescent and emerging adult populations. Brad is currently an MPI on an NIH-funded R34 focused on developing a novel text-message intervention for parents of incoming college students. He’s also working on an AI chatbot designed to support these parents and is involved in an NIH-funded trial to examine the feasibility and efficacy of a gamified social norms marketing campaign. Born in Montreal, QC, and raised in Boca Raton, FL, Brad is a research junkie who enjoys playing golf, gaming, and paper trading.

    Google Scholar Profile

    Researchgate Profile

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    Jordan Oster, MA

    Senior Research Associate & Project Manager

    Jordan (she/they) received their M.A. in Applied Social Psychology from Claremont Graduate University in 2020. Their graduate work was primarily focused on group processes (both inter- & intra-), specifically social identity and the uncertainty-to-extremism pipeline. She currently serves as the Project Manager for the lab’s NIH-funded R01 project examining the efficacy of an app-based well-being and health behavior PNF intervention for queer women.
    Outside of research, Jordan enjoys coaching their basketball team, going to see
    live music, hanging out with her dog, Gigi, and pushing the gay agenda.

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    Oliver Hatch

    Research Associate

    Oliver (He/Him) is a graduate of Loyola Marymount University with a Bachelor of Arts in Psychology. He primarily assists in managing CampusGandr, the lab’s multi-site NIH-funded R01 study that tests gamified social-norms-based alcohol interventions for first-year students. During his time at LMU, Oliver discovered his interest in psychological research focusing on alcohol-related behavior, impulsivity, and cognition. Oliver plans to pursue a Ph.D. in clinical psychology and ultimately contribute to the advancement of evidence-based practices and intervention techniques that can provide better outcomes for substance-abuse populations. Aside from research, Oliver enjoys tennis, skiing, and is an avid mountain biker who spends much of his spare time exploring the Santa Monica Mountains.

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    Layla Rainosek

    Research Associate

    Layla (she/her) is a graduate of Loyola Marymount University (Class of 2023) with a B.A. in Psychology and Theatre Arts. She assists in the lab’s multi-site NIH-funded R01 study that tests gamified social-norms-based alcohol interventions for first-year students, along with leading alcohol re-education courses with LMU students. Her interests include clinical- and health-psychology, and she plans on working towards a Ph.D. in the future to investigate various social and personal influences on long-term health outcomes. Layla is from Denver, Colorado, and she enjoys cooking, being outside, taking care of her plants, and crocheting in her free time.

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    Isabella Chhina

    Undergraduate Research Assistant

    Isabella (she/her) is a senior Psychology major from Berkeley, CA. After undergrad, she hopes to obtain a Doctorate in Clinical Psychology with a focus on helping communities of color. In her free time, Isabella enjoys playing basketball and creating music.

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    Malia Berry

    Undergraduate Research Assistant

    Malia (she/her) is a senior majoring in Psychology with a minor in Health and Society. After undergrad, she plans to attend a Master’s Program in Clinical Psychology with an emphasis in Marriage and Family Therapy. Originally from Granite Bay, California, Malia enjoys hiking, pottery, painting, and Pilates in her free time.

  • CURRENT PROJECTS

    Funded by the National Institutes of Health

    REVOLUTIONIZING NORMATIVE RE-EDUCATION: DELIVERING ENHANCED PNF WITHIN A SOCIAL MEDIA INSPIRED GAME ABOUT COLLEGE LIFE

    Read more...
    EXTENSION AND ONLINE ADAPTATION OF A SOCIAL NORMS-BASED PARENT-BASED INTERVENTION TO REDUCE DRINKING AMONG FIRST-YEAR STUDENTS

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    UNDERSTANDING THE ROLE OF POPULAR SOCIAL MEDIA SITES IN THE ALCOHOL USE TRAJECTORIES OF FIRST-YEAR COLLEGE STUDENTS

    Read more...
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    TRENDING PUBLICATIONS

    from the HeadsUP Team

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    A gamified personalized normative feedback app to reduce drinking among sexual minority women: Randomized controlled trial and feasibility study

    Journal of Medical Internet Research (2022)

    READ
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    Integrating social media inspired features into a personalized normative feedback intervention combats social media-based alcohol influence

    Drug and Alcohol Dependence (2021)

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    The prospective effects of parents’ and friends’ approval of drinking on simultaneous alcohol and marijuana use during college

    Substance Use and Misuse (2021)

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    An examination of the prospective associations between objectively assessed exposure to alcohol-related Instagram content, alcohol-specific cognitions, and first-year college drinking

    Addictive Behaviors (2021)

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    Evaluating non-response bias in a parent-based college alcohol intervention

    Substance Use and Misuse (2022)

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    “Follow my Finsta”: Drinking trajectories in relation to auxiliary Instagram accounts

    Journal of American College Health (2021)

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    Prospective relationships between objectively assessed social media use, drinking norms, and alcohol consumption among first-year students

    Journal of Studies on Alcohol and Drugs (2021)

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    Normative substance use antecedents among sexual minorities: A scoping review and synthesis

    Psychology of Sexual Orientation &

    Gender Diversity (2020)

    READ
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    IN THE NEWS

    Media coverage of HeadsUP Research

    Binge Drinking: A Hazard for Teen Bones?

    U.S. News & World Report

    The glamorization of alcohol on social media can lead to underage alcohol abuse

    ABC News

    ‘Safe’ teen drinking? Here’s why parents shouldn’t facilitate it

    The Washington Post

    This May Be The #1 Reason Your Kids Binge-Drink At College

    The Huffington Post

    Here Are All The Drinking Games Being Played On College Campuses 

    Business Insider

    Young Women May Be Drinking Heavily To Get Attention Of Opposite Sex, But Men Not Impressed

    Science Daily

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    WE'RE HIRING!

    Join the HeadsUP team at Loyola Marymount

    Post-Doctoral Scholar

    Full-time with benefits

    LEARN MORE
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    CONTACT US

    with research inquiries and collaboration opportunities

© 2024

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